Creative
Leader,
Strategic Thinker,
Content Creator.
Jeff
Maerov
As a creative leader at traditional agencies, digital agencies, and an agency that's a wholly owned subsidiary of a publicly traded AI company, I have a proven track record of leading teams to think about things in ways that create "sticky" content and drive results. For some projects the best approach remains traditional audio or video content.
Others are better told by creating a podcast or working with an influencer, and still others could only be made possible by harnessing the power of emerging technologies like synthetic voice or avatars. Having experience in all of these areas and more, my passion lies in helping brands and companies unlock new stories and connect with audiences in ways they never dreamed possible.
my experience
Chief Creative Officer
Chief Creative Officer at an agency that is changing the marketing world with our AI technology and creativity for clients like CBS News, DraftKings, Abbvie, and many more.
Group Creative Head SVP
Shipped off to Boston to be the Group Creative Head, SVP, running PUMA, Goodyear, and Dunkin' Donuts. It was an incredible opportunity to do great work for great brands, but the winters were wicked hard.
Group Creative Director SVP
Group Creative Director, SVP, on Taco Bell, Petco, and Smokey Bear. Launched the Doritos Locos Taco- the most successful new product launch in the history of Fast Food. Created the "Live Mas" campaign that completely repositioned the Taco Bell brand.
Digital Creative Director
Worked as a Digital Creative Director and in a short period of time produced a lot of work for great brands like Volvo, Dos Equis, and Clearasil.
Creative Director
Returned to Y&R for a second tour of duty as a Creative Director running and creating award winning work for Diet Dr Pepper and Pepperidge Farm Goldfish. Also worked on great brands like the NFL, Xerox, and SONY.
Senior Writer
Headed out West after being accepted into the Warner Brothers Sitcom Writing Program. Worked as a Senior Writer on USC Football and California Anti-Smoking.
Jr. copywriter
Started my career as a Jr. Copywriter, and later rose to Associate Creative Director, at one of the last true Madison Avenue shops. Learned a ton and did some award winning work for Pella Windows, Bronx Zoo, and 7 UP. Walking the red carpet at the Emmy Awards and having your spot named one of Adweek’s Best of the Decade are two of the cooler things that can happen in your first few years in advertising.
Nice things
Emmy Awards Nomination, Adweek's Best of the Decade, TBS’ Funniest Commercials, Cannes Lions, Communication Arts, Effie Awards, London International Awards, Addy Awards
